Pay Per Click (PPC) Marketing
Results-Driven PPC for Healthcare Facilities
Unlike agencies that rely on automated scripts, we have real experts actively managing your PPC campaigns every day. Our team monitors performance, tests strategies, and f ine-tunes every element to ensure your healthcare facility gets high-quality leads and maximum ROI.
Strategy, psychology, and impact, these are the tenets upon which we build client campaigns. In today's fast-paced, ultracompetitive healthcare landscape, superficial optimizations and short-term tactics don't cut it. Our clients have the vision to be leaders in their communities, providers of choice. We help them execute on that vision through differentiated positioning, multichannel campaign strategies, and sophisticated channel tactics. From start-up to enterprise level, we help the best become even better.
Patients Seeking Help Now
Pay Per Click (PPC) marketing on platforms like Google is the best way to get in front of people searching for treatment right now. Nobody searches for “addiction treatment near me” without having decided to seek care as soon as possible.
We make sure your program is at the top of the page for high-intent searches like “drug rehab,” “detox,” “therapy for ____,” and “counseling for ____,” among many others.
Absolutely. But not through gimmicks or made-up acronyms like AEO or GEO. Those are just marketing noise. The reality is, large language models and AI search tools surface results based on the same core principles that drive strong SEO: clean structure, authority, and content that answers real questions. That’s our bread and butter. We understand how these models evaluate and choose businesses, and we build content that gets our clients found on Google, in chatbots, and anywhere people are searching.
Absolutely. Not all traffic is created equal, and we don’t chase vanity metrics. A well-built SEO strategy starts by targeting high-intent keywords, the ones used by people actively looking for treatment in your market. That’s what drives admits. Broader, informational content only comes into play once those core opportunities are performing. We focus on what moves people from search to action.
Of course. Whether you have one facility or fifty, we can optimize each one. More importantly, we understand the challenges that come with marketing multiple locations on a single website. Our local strategies are built to rank in every market you serve, and they’re already working for brands operating from coast to coast.
Yes, absolutely. We work with all kinds of websites, no matter who built them. From fixing technical issues to improving on-page performance and internal linking, we can optimize what you have and make it work harder for you.
Data. Lots of it. We’ve spent years tracking what works in behavioral health—across traffic, conversions, and local performance. Our strategies aren’t built on guesswork or trends. They’re shaped by real search behavior, patient intent, and the outcomes that matter most to your bottom line. We don’t just know how to get you ranked. We know how to turn that visibility into admissions.
What You Need to Know
Building or redesigning a healthcare website comes with a lot of questions. We’ve gathered the most common ones here to help you better understand our development process, timeline, and what to expect when partnering with Circle Social.
PPC Insights That Drive Admissions
Our data tells a clear story—strategic, hands-on PPC campaigns lead to more qualified leads and higher conversion rates. With constant optimization and a deep understanding of the behavioral health space, we help treatment centers turn search interest into scheduled admissions.
Properly optimizing your Google Business Profile is often overlooked. Our optimizations resulted in a 54% YoY increase in call clicks, turning their GBP into a lead generating machine.
By targeting high-intent keywords, we grew daily organic traffic by 16x, going from 10 to over 160 clicks per day. That’s more visibility, more engagement, and more people finding care when they need it most.
Tom Britton
American Addiction Centers - CEO
I'm so thankful to Nick and the Circle Social team for their support and strategic partnership. AAC is on the path to excellence with a focused mission to yield the highest quality care to maximize our patients ability to reach their full potential. It is through partnership and unity that our field moves into the new era of accountability and impact!
Laurie Mayer
Caron Treatment Centers - CMO
We are currently working with Circle Social via their 360 Degree Provider Optimization Plan. The work to-date that they have done for our organization is by far the most comprehensive and intentional that we have ever received. The amount of insight and recommendations they have shared in a very short period of time is incredible. I cannot stress enough how comprehensive their approach to the scope has been. We look forward to our continued partnership with Nick and his team.
Lee Dillworth
ReVIDA Recovery® Center - Owner & CEO
Circle Social has delivered on everything they promised for over two years. They are real pros -- subject matter experts who are honest, objective, consultative, creative -- and totally committed to their clients' success.
Mukta Aggarwal
UHS - Director of Digital Marketing
As part of UHS’s media team, I worked with Circle Social from 2017 to 2021. They started as consultants, they have an in-depth understanding of SUD/BH business, right from marketing to insurance to facility operations and patient care. Their recommendations helped us identify key areas of improvement that would impact bottom line.
Later in 2018, their team started supporting us in marketing campaigns. They are very ROI focused and help generate demand instead of just depending on intercepting it.
Heather Hudiburgh
Roots Renewal Ranch - COO
Circle Social has been a complete game changer for us in our business! Jared and Nick have been so communicative and have listened to all of our feedback. Circle Social is versed in behavioral health and has driven our SEO quickly and efficiently. Circle Social becomes part of your team and lends so much support and experience, we look forward to continuing to partner with them!
Tyler Tisdale
Pinnacle Peak Recovery - Owner & CEO
Circle Social has the most industry data bar none. Addiction treatment marketing is not only extremely competitive, but it can be confusing and expensive trying to navigate it. Nick and his team have been out to our center twice. They instilled confidence in our practices and we were able to cut a lot of overhead leveraging the data they have. I highly recommend using Nick and Circle Social for your consulting or marketing needs.
Parker Polidor
CaredFor - CEO
The team at Circle Social was so helpful with our LI and FB advertising. Of course the execution was on point, but more importantly they took the time to walk us through the "why" behind the "what". I felt that we had a true partnership and they invested time to really understand our business and it's long term goals. I'd definitely recommend Nick and the rest of the team.
Matt Feehery
Foundations Recovery Network - CEO
Circle Social helped Foundations Recovery Network streamline its digital marketing department, and SEO and SEM processes. Their efforts helped us significantly reduce our PPC expense while maintaining similar quality call volume and results. They developed and launched our Facebook marketing campaigns that yielded increased traffic to our websites and calls to our centers. They were collaborative, efficient, and affordable.
Connecting Care with Community
Our Work in Action
Why Choose Circle Social?
We care about patients and your organization. More than anything, we want you to be able to deliver the best care possible to patients who need your services.
- You wouldn't hire your kid's gym teacher to teach their algebra class. You shouldn't hire a random marketing agency to do your healthcare marketing. We have specialized expertise in healthcare that almost nobody else has. Having helped programs grow from the ground up as well as working with some of the largest providers in the country, we provide top to bottom support across your entire organization.
- We're constantly innovating to stay ahead of changes in the field.
- We build foundational systems and processes, then implement and execute on identified areas for growth that drive long-term, sustainable results for your organization.